Search Engine Marketing
SEM, Adwords & Pay Per Click services
Search Engine Marketing (SEM) displays ads only to people who are actively looking for a particular product or service. The placement and creative is triggered by the search phrase entered into the search engine and, as a result, click through and conversion rates are very high. Payment is typically on a cost per click basis (CPC).
Use SEM for
Revenue or Lead Generation
Brand Building
Short or Long Term Campaigns
Fill in SEO gaps
Test the Market
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