Thursday, July 16, 2009

TWITTER VS FACE BOOK

Twitter has exploded in the US, and like most innovative things, Canadians are slow to the punch. The networking tool that permits no more than 160 characters per update has only ONE thing going for it--mobile.

Twitter can be updated, and updates may be sent, by your mobile device. That means your cell phone is the cornerstone of Twitter, not the web. In fact, Twitter is pretty lame when it's just the web leveraging its reach.

Sure, I am aware that you have a different 'relationship' with Twitter followers than Facebook ones (people tend to accept broad 'followers' but only permit 'friends' into their Facebook profile.) However, if you have to log online all the time to update and view updates, then what's the point? Stick with Facebook.

In Canada, Twitter removed mobile updates a long time ago. You can still technically update via your phone, but you can't receive anything. Furthermore, the last two updates I sent to twitter showed up 15 days later....

Facebook on the other hand permits mobile uploads and you can receive updates. So technically I can accomplish the same thing, yet do it all via SMS, but the only catch is it's only to my friends.

So when you think about it, Facebook's value doesn't exactly increase because your network remains your tight friends (unless you love attention from 800 so called 'friends'). Twitter comes into play here, but it remains useless in canada because it can only be updated via the web.

Sure, many people have the web on their mobile's, however, the immense popularity of Twitter in the US is driven by SMS capabilities. until that comes to Canada there is no massive marketable appeal for Canadians to pick up on the Tweets.

However, if they do figure it out (I'm told Bell subscribers can receive now), they'll explode in this market (likely forcing the Canadians providers who are the MOST expensive providers in the entire world to reduce their price of SMS, we hope).

Or, they'll go slow and continue to have 'the system is overloaded' messages, and Facebook can innovate fast enough to capture more market share and expand in different areas--like improving mobile and perhaps a different way to have 'friends of friends' in your network.

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