SEO DETAILS

IMPORTANCE OF SEO
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Social media optimisation was the big topic of the last year in the industry, and at the moment agencies are trying to build a business model around it. Most of them are going down the consultancy path plus offering specific services in the way of building widgets or Facebook applications to boost viral campaigns. Most of them are struggling to give value out of it and most companies marketing departments are still reticent to invest money on not so tangible services.

The erroneous way to approach Social Media services, advocated by some other agencies, it is the pay per profile, pay per automatic tools to be present in social networks or per tweets/Facebook friends/Linkedin contacts, etc. This approach is the equivalent of blog comment spam or automated link requests and goes against the intrinsic nature of social media which is based in engaging in the conversation.
International Social Media Optimisation

Link Analysis : Multilingual Link Building Tags: baidu, information retrieval techniques, international search engines, link search engines, Multilingual Link Building, Multilingual SEO Link analysis is one of the most important areas of search engines ranking algorithms. Although some international search engines are less sophisticated in the way they assess link relevance, there is no reason to believe that these engines, such as Baidu or Yandex, will apply similar more advanced link quality indicators as part or the usual improvement on information retrieval techniques, in a similar way that more developed search companies have evolved, mainly Google.

Relying on link quality indicators has the advantage for search engines to avoid the “noise” and improve results relevancy for specific queries. This is due to the complexity of manipulating a link profile, which can be done, but it is much more onerous and time consuming.