A number of people have caught wind of the developments that have been coming from the pay per click (PPC) industry for some time now. Basically the story goes you can make $1000's a day by doing nothing. Of course, with everything that has making money for nothing there are throngs of people waiting to buy in.
This holds true for PPC arbitrage, the process by which advertisers purchase traffic via the pay-per-click network (i.e. Google Adwords or Yahoo! YPN) for the purpose of reselling it through similar content advertising at a higher cost. Although Google is constantly trying to devalue and shut down web sites that offer nothing but content advertising, the industry of PPC arbitrage is huge, and worth millions.
No wonder people clamour for new ideas and methods of getting ahead of the game. Still not familiar with what I'm talking about? Let me walk you through how a 'newbie' would try to enter the foray of PPC arbitrage.
Firstly, they'd head on over to the their keyword vendor (usually requires a subscription) and enter a keyword with competitive and high value content ads. There are many tools to determine some 'hot and high paying' industries. (Spyfu, simple Google Adwords results, etc.) They'd call the keyword tool to return say, 1000 results. The results are then pasted into Adwords (we'll use the Google example) and given a low CPC (cost per click) value, something around .03.
The thought is, if I can get loads of traffic to a semi-decent landing page with semi-decent content, (but also has a few content ads as well,) I could turn around and make money for those visitors looking for 'real' content. Simple enough right? Wrong.
Firstly, there are problems, namely the niche market. High paying niche markets mean you need more than 3 cents to even be listed. Uh oh, that raises the stakes on your investment. Do you really want to let loose 1000 keywords at $1/click? Some have tried, and have lost quickly but at least efficiently .
Secondly, everybody else is going to kewyord discovery or wherever to find their money keywords to throw into Adwords. Quite frankly, you need a better list than what everyone else has. Create a competitive advantage with your arbitrage endeavors!
Here are some suggestions to begin a PPC arbitrage campaign. Understand, these are legitimate suggestions that are likely best suited for webmasters looking to drive more legitimate traffic cheaper. If you're looking to do nothing but upload keywords and turn a profit then this tutorial may be of little use.
Suggestion #1 - Take a look at Gary's PPC marketing and Long Tail Analysis. Here you will learn how to implement Long Tail analysis on your website for the purpose of tracking keywords nobody else has. Long Tail analysis is offered for free by Hitwise.com and essentially gives you a real time result of all keywords people use to reach your web site. You get all the obscure keywords that may not have very many searches, however, multiply that by 10 000 and you have a good keyword set.
Suggestion #2: Take your Longtail or keyword data (advanced web analytics tools will yield the same results, albeit Hittail gives you keywords in excel format; fast and easy,) and take your data and repeat some processes. Analytics will capture the same data set as Hittail by the way.
Suggestion #3: Because some of your keywords will be obscure, the competition should be low, however, generally on topic. Expand you existing keyword set but searching for alternatives/suggestions that many keyword programs offer. You should also enlist 'drilldown' searches to find related fields that you may have overlooked.
By the way, Google has gone to great lengths to innovate their Adwords system. So not only are they canceling accounts for thin affiliates, they are also improving the bid system. Before you could bid low for keywords, now it seems they' increase six-fold the lowest entry level of bidding.
Accomplishing these tasks will yield a unique keyword data set for you to start mining and gleaning. Of course, there are other methods, other steps, and more tools that can be used to really exploit PPC arbitrage, but hey, these tips are to help the legitimate business
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